SOUL
A thirty second ident for a young streaming service, responding to the theme of ‘collision’. The ident is a paper sculpture, with projected visuals, made in collaboration with designer and animator Libby Collar.
The ident visualises the internal and external facades of the soul. Thinking about where we spent most of our time while working remotely in lockdown, we decided to merge the ‘home’ and the ‘mind’. The animated projections represent the collision of ‘agitation’ and ‘calm’: the mixed emotions we experienced at this time.
Each letter/ facade was painstakingly crafted by hand from paper. The model measures approximately 65x30cm.
Watch the ident here